Special Report 
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Section 4 How You Can Earn $100 An Hour or More Analyzing Handwriting In Your Spare Time (An Insider's Peek at Bart Baggett's Marketing Secrets)
Section 4:
A Marketing Tip and a Lesson in Understanding Someone's True Motivation
Talking about Hell Traits reminds me of a phone call I received at the office a few days ago. The lady on the other end of the phone, Lynn, was calling to return one of my audio/video programs that she had ordered after hearing me on a local radio show in Atlanta, Georgia. She was a little rude and hyper. It confused me as to why she was excessively anxious about returning it as soon as possible since all our products carry a Full One-Year Money-Back Guarantee. What's the rush? She told me that when she ordered the package she was so excited to learn how to analyze handwriting. However, she has since changed her mind, and hasn't even read one page of the course or listened to one tape. I found out why. One of the ten components was my first book, The Secrets To Making Love Happen!, which has the hell traits chapter in it. She never got that far. The cover has a photo of a sexy man and woman in a sensual pose. After all, it is a book on relationships.
Apparently, Lynn's husband saw this book and got terribly offended. His comments were something along the lines of, "I wasn't aware we were having problems in that area". And then he proceeded to insinuate that she was getting ready to look for another man. Whoa! Her only solution was to return the products. No, she didn't bother actually opening the book to discover how it explains relationships and improving your love life through handwriting analysis. Upon hearing this story I asked her one question, "Does your husband have big loops in his d's?" She paused a minute and said, "Yes, I believe he does." I then told her to open up the sexy covered book and turn the chapter called Hell Traits and compare his handwriting to the Hell Trait called "Excessively Sensitive to Criticism." You guessed it, a perfect match. (Sometimes called Paranoia).
I suggested that since her husband was obviously EXTREMELY sensitive to criticism, returning the book wouldn't solve the problem ... it would only remove a symptom. I asked her what other areas of her life he had overreacted to and boy did that question hit a nerve! Lynn explained with such frustration how it affected their marriage and how she would do anything to help him be less irrational and sensitive. I saw an opportunity to help.
Lynn has to live with this irrational, oversensitive man that she dearly loves but doesn't understand and doesn't know how to help him or even talk to him. I suggested she use the course she ordered to analyze all of his handwriting and even suggest he read it with her. She can't change him, but if he wants to change, handwriting analysis can provide the tools. She said she was tired of living with a man that she had to walk on eggshells around all the time. She would ask him to take the course with her ... despite the sexy couple on the cover of the book. I told her that since she had up to a year to return the course, go ahead and give it a shot since she had nothing to lose and everything to gain. She was thrilled.
Together, Lynn and her husband worked through the "Change Your Handwriting, Change Your Life Workbook." That book employs a concept called Grapho-therapy, where, by changing certain traits in your handwriting, you change specific aspects of your personality. It is unconventional by any therapeutic standards, but it works. I have two workbooks, one for adults and one for children.
Before I elaborate more on grapho-therapy, take note of something; I turned an unsatisfied customer into a Customer for Life by doing two things: 1. Solving a problem, and 2. Taking away the risk. If you decide to do the handwriting business, I hope you follow all my advice and always offer an IRON CLAD MONEY-BACK GUARANTEE. You see, since Lynn has up to a year to return it, she has no pressure to make it work immediately. The fact is, she liked the Course, and she wanted the information ... her husband was just too sensitive. So instead of having the Course be the problem, it became the solution by helping him become less sensitive.
In your own business, you are really not selling a handwriting analysis; you're selling a solution to someone's problems. If you offer an unconditional money-back guarantee, you will find lots of new customers because they have NO RISK - nothing to lose. This is one part of my philosophy in business that has made me very successful. It will work for you, too.
One of my students, Jackie Ahamandezeh, a psychologist, uses her skills as a Certified Handwriting Expert to help people every day. She solves problems. She analyzes their writing on the first visit and pinpoints the areas that need the most "work."
"As a behavioral psychologist, I use handwriting as an invaluable tool to quickly spot problems that would otherwise go unnoticed for weeks. I have also found clients responding to the Grapho-Therapy techniques where more traditional therapeutic methods had no affect. It is just an amazing tool to help people improve their lives faster!"
The reason I tell you that story of Lynn and of her husband's Hell Trait is to illustrate a simple point. If people have problems, you have an opportunity to help them. And, without the "Hell Traits" you might never know what those problems are or how they effect them. So, if you are looking for a way to earn a living helping people ... look for people with some of the "Hell Traits" and help them cope or get rid of them! If people were all perfect, balanced, and problem free ... there wouldn't be much use for healers, doctors, or even self-help books! Handwriting Analysis is one of the best tools available to make a positive difference in someone's life.
Points to Remember:
Hell Traits can be used to discover problems people need help with.
"No one would remember the good samaritan if he only had good intentions. He had money as well." - Margaret Thatcher Section 5:
How Handwriting Analysis Changed My Life ...